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Writing a Press Release to Promote Your Website

By: Robert Watson

If you've never before used a news or press release to promote your products and business, you're missing out on quite possibly the most potent promotional tactics.

Press releases is good because each one brings a news slant to a marketing campaign and people will look at interesting news stories.

Use a similar writing style for a press release which you would when writing ads.

These elements are referred to as AIDA. AIDA is a shortened form of Attention, Interest, Desire, Action. It is an old method to the flow of marketing direct sales letters and communications.

This relevantimportant: you just CANNOT write a good press release without it. If you simply remember the formula AIDA, then you can generate excellent press releases whenever you wish.

I will break down and explain all of the letters in AIDA, so that you can comprehend the complete importance of the formula:

The first A is for Attention: If your press release is going to be good the very first thing your press release must do is keep the readers "ATTENTION". It all starts with your headline is by starting with a good title and headline.

The question now becomes what's a good title and headline? A high-quality title and headline is any title and headline which can answer the inquiry of "What is my reason for needing this?" That's all that the readers truly are interested in. Let him or her know what's in it for him or her?

The idea of writing a press release is not to attempt to explain your entire article in your title and headline. The idea is to first attain the interest of the reader, pull them in, and let your writing do the work.

A high-quality title and headline is also pointed to a specific niche, such as in.

In this article I am promoting towards people who want to learn the methods of promoting their businesses with press releases.

What is it that makes the headline of this article so good?

It got your attention, and brought you in and made you read this article.

It can not be any more effective than this.

The "I" is for INTEREST. After you pique the reader's interst, you then want to make them "INTERESTED" in your product. You do this process by giving whatever your title says. You should not attempt to be cute and fancy, and do not string your readers along.

D= DESIRE: You must generate a feeling of "Desire" for. Themain goal you are attmepting to attain with this particular step of the AIDA technique is build the dollar value in the readers mind. And the #1 method to do that is with the assistance of benefits!

Most marketers mislabel benefits for features. While it might sound minor, it makes for a tremendous change of writing. A Feature is trademarks which explain examples your product. Benefits describe how your product will help the reader to solve their issues. In other words, what will the visitor gain by using the product.

One good example: A feature is your new recliner has "reinforced lumbar support." A benefit is that recliner is comfortable and will help support your lower back.

The "A" is for Action. Best press release practices state that you want to end your press release with what is commonly called an action statement. It is important to tell the reader what you need him or her to do.

Article Source: http://www.article-exposure.com

Robert Watson is a professional freelance writer specializing in writing press releases. If you want to learn how to distribute a press release, visit his website now! Buy Press Equalizer

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